The significance that the continuing development of digital media technology have for media institutions and audience is how social media has a big influence of media. This is because it is cheaper and quicker than the distribution of print. Print is more expensive and the distribution on media is much more convenient. Also, the majority of the audience is online increasing production. Another reason is how it is easier for the audience to consume the film. Content that is streamed online and companies like Netflix that have productions online make it a lot easier for the audience to view the content. This makes it so much more convenient for the audience and makes everything much easier. Overall, there is a huge significance on the development of digital media technologies have for media institutions and the audience.
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April 2021
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