Media whether its film, print, or music is heled by a company that a produce and distribute their own work. For example, a huge known company would be Walt Disney Television/Company owns Marvel and Time warner owns D.C Comics. They own these companies have and basically own Marvel and D.C Comics so the certain company allows all rights and owns them. They want to produce and advertise these companies to overall benefit themselves and their overall goal is to distribute the production companies’ film.
Another example of media ownership could be Sony picture – to Columbia pictures. The marketing for film is very important in media practice because the better the marketing the larger the audience will be. This is why it is important to receive a well-known major studio. For example, Viacom owns many companies like MTV Nickelodeon and Paramount pictures. It is important to have a well-known marketing company to get your film out there and recognized. However, if the marketing company fails then the producers and the owners of the film will decrease in revenue since the marketing company failed to catch the audience’s attention. This problem leads to bad marketing as media companies. Bad marketing will lead to a drop and a decrease in the audience and the amount of revenue that the companies make. For example, if the media ownership that owns the company fails to produce and fails to get the film out there and noticed it would be their fault and it would be a disaster. If the media owner ship is not known or not recognized than it might not be a great idea for the companies because the price will be way higher for these big well-known producers. If your company is small and not well known, then your prices may differ than the price for a company as 20th Century Fox. It all depends but in the long run the better the media ownership, the better the chance for the film to be recognized and watched. Media ownership and funding affect the are around us because personally I’m always seeing Disney signs, advertisements, and logos around everywhere I go. Disney is a huge corporation and effects the media around us because even when I’m driving down the road I will usually see a Disney billboard or some type of advertisement. This affects the area around me since Disney is such a large corporation. They have been around for many of years and is very well known throughout the United States and even the World. Overall media ownerships is important to market and to get the product out to the audience. It is important for these corporations to reach out on to market to increase their viewers and the audience. Including Film, radio, print, social networking, and podcasts. Even though some film studios can’t afford the major marketing corporations. These small companies get towered over by the large film producers that have plenty of money and overall decreases the smaller companies revenue.
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April 2021
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