Discuss the issues raised in the targeting of national and local audiences by international or global institutions
Critical Reflection 6 3/12/2021 The way the film industry has changed over the years and by audiences’ different institutions. For example, in the Western part of the United States like Hollywood and other popular film industries affect other parts of the U.S and even Globally. The spreading of west culture in film can cause place lessness in the film industry causing a lack of multiculturism. Multiculturalism now can be implemented in the film industry to maintain diversity in a diverse setting. An example of this is the Wes Andersons The Great Budapest Hotel had an audience of mostly British people and Wes Anderson fans. However due to the film marketing budget there was mainly poster and other little adds that were sent out. The marketing did not stretch out to other countries because this independent institution could not afford this way of marketing. This restricts the films audience and affects them because of their budget. Film in Hollywood and the west does change the overall film industry. There is a cluster in the western part of the U.S when it comes to Film. Film in other countries globally can be an issue because of distance decay as it is not as prominent in other countries. As said earlier film is clustered in the western U.S however making it dominant there instead of being spread out throughout the U.S or even Globally.
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