Write a summary paragraph of the book pages 144 through the first paragraph on page 161.
Write a summary paragraph from page 161 (Entertainment and ER) through 171 (top half of the page.) Write a summary paragraph from page 173 (Start of 6.5 Ethnography) through the end. Medias effect on audiences. There is a belief that media can have a direct effect on audiences and could impact our lives beneficially. Arguments being disputed that the medium is both popular and everywhere. As each new media during the late 19th century and 20th century became popular and was also noticed as a threat. Media and society and Hollywood films are being blamed for massacres that have happened in the USA recently. Censorship is being class based because people usually have less formal education then the middle class. Rampages against crash, where liberal society should draw the line. Crash gives no character ship and gives people bad views. Uses of gratification and a person’s identity and information is important in a way which students are able to approach media texts. In the beginning word are being described of media texts and views. Audiences use entertainment to distract themselves from the real world. The way that people see things and which genres are appropriate to certain uses and gratifications. We see others in the community acting this way, so we perceive it as normal. Example of this is in Hollywood “where the sheer volume of films produced necessitated a production-line system.” Which causes a conflict between art and entertainment because texts are meant for profit, which does not mean they cannot be more than entertainment. The uses and gratifications are for our understanding on how audiences engage and interact with the texts. Media theorists finally realized that audiences were real people that needed to be treated correctly, I when ethnographic was produced. The researcher would become with the audience that she or he is studying to observe and watch them. Questionaries' would be a research option in which the audience would be asked. Ethnographic is to see further than the audience to understand what they are observing. Audience studies have developed and improved for the better through uses of gratifications to ethnography. The uses and gratifications theory was produced with emphasis to entertainment was the force behind media production which led to other ways of reading audiences encoding/decoding and ethnography was introduced.
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